On The Rocks Magazine


Valery Demure


Jewellery powerhouse Valery Demure
sings the praises of her beloved Melanie
Georgacopoulos Duet ring

“Being French, pearls were a little white pearl necklace with a black dress – the Chanel thing,” says Valery Demure who, with her eponymous press and sales agency, has played a huge part in the renaissance of contemporary jewellery. “I’d seen them in a more punk context but this was the first time I had seen them experimented with in a more avant-garde and conceptual way.” The designs Demure is referring to are by Athens-born Melanie Georgacopoulos, whose ‘Duet’ ring is frequently found on the hand of the diminutive London-based powerhouse. “It’s a double ring and there is no separation between the fingers but it is so comfortable that I am able to wear it day and night,” Demure explains. The ring is signature Georgacopoulos: sliced pearls paired with yellow and white gold settings to suit the wearer’s mood and is a perfect example of why Japanese pearl house Tasaki tapped the designer to create an ongoing collection for them.

Demure founded her agency in 2005, championing designers with unique approaches to their craft, and in 2012, branched out to include an online retail platform, showcasing jewellery, accessories and objects. “For me it’s a way to bring some poetry,” she explains, adding that she has just launched a new custom service called Objet d’Emotion, helping to pair customers with designers. As the years have flicked by so has Demure’s personal collection grown, including several more pieces by Georgacopoulos. “There are a couple of pieces I have never worn,” says Demure. “They’re like mini, wearable sculptures and I have to find the right time and mood to wear them. This ring I can wear any time. And what I like so much about it is the pearl has lived with me and I love that when I wear it against my skin I can see that the pearl has aged beautifully and sort of eroded. One day I’ll surely give it to my daughter and I hope she’ll love it as much as I do.”


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